Leading Twitter Advertisers Pause Campaigns Following Musk Takeover

Leading Twitter Advertisers Pause Campaigns Following Musk Takeover
  • An Advertisement pause was verified by Audi and Cheerios manufacturer General Mills on Thursday.
  • The manufacturers of Oreos and Pfizer apparently stopped investing in Twitter.

Following Elon Musk‘s takeover, an growing quantity of companies have stopped investing in Twitter advertisements, such as the carmaker Audi and General Mills, the packaged food giant behind Cheerios. 

A week ago, Vehicle asserted that it’d temporarily suspended all compensated Twitter advertising. Also pausing their Twitter advertising budgets would be the Oreo manufacturer Mondelez Worldwide and also the pharmaceutical behemoth Pfizer. All press queries aren’t being clarified by Twitter, except those that Musk reacts to via tweet. Musk is trying to persuade advertisers that he’ll keep to the vow he earned a week ago to avoid Twitter from devolving right into a free-for-all hellscape.

Also, Interpublic Group, a significant advertising agency has advised customers of their IPG Media Brands agencies to prevent all compensated advertising on Twitter not less than per week within the wake of Elon Musk’s purchase of the social networking network for $44 billion. Now, Musk spoken with significant agencies and advertisers, but on Wednesday night, also, he published a poll on Twitter asking supporters whether or not they thought marketers should support political correctness reely expression.
Nearly 80% from the greater than 2 million voters selected freedom of speech his or her option. More marketers expressed their concerns about Musk’s takeover from the platform on LinkedIn.

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