Liverpool FC Mull Bid to Ditch TradFi for Crypto Firm in Shirt Sponsorship Deal

Source: AdobeStock / fifg


Liverpool FC has apparently held talks with a minimum of two crypto-related firms, regarded as a significant worldwide exchange player along with a blockchain operator, more than a deal that may visit a crypto firm’s name around the front of their first team shirts from the coming year.

Crypto-related companies can be keen to have a first blue-nick club football sponsorship deal, and also have apparently unsuccessful inside a bid to convince FC Barcelona to sign the contract, despite offering more income than non-crypto rivals.

Per The Athletic’s David Ornstein, formerly from the BBC and among the UK’s leading (and finest-connected) football journalists, this type of deal could be “uncharted territory” for Liverpool and also the football world.

Liverpool is among the most-decorated clubs both in British and world football, with 19 league titles and 6 European Cups/Champions League titles for their name. Together with Manchester U . s ., they’re perhaps the greatest name team within the British Premier League (EPL), but for the crypto sector, landing an offer of the scale will be a major coup.

Ornstein authored:

“The club will also be speaking to firms from sectors including electronics, media, and tourism. Among individuals parties […] are companies in the cryptocurrency sector. They incorporate a crypto exchange firm along with a blockchain platform.”

The journalist added:

“It will probably be questionable but Liverpool are eager to financially contend with other elite clubs and maximize their commercial deals.”

The Liverpool Echo, that also has partners towards the club, reported the club is placed to “test water according to the strength from the sponsorship market before getting into serious discussions” with potential sponsors.

Exactly the same media outlet reported the current sponsorship deal that Liverpool has using the TradFi (traditional finance) banking giant Standard Chartered expires in the finish of pick up. The financial institution has backed the Reds since 2010 and it is worth some USD 51 million each year.

The Liverpool Echo claimed it “understands the finance firm have curiosity about remaining someone from the club.”

Other media outlets also have claimed that Standard Chartered really wants to continue its sponsorship deal, but it’s highly likely the Reds – who’ve enjoyed phenomenal success under current manager Jurgen Klopp – will need significantly greater than they’re presently receiving from potential partners. The club will participate in the semi-finals from the Champions League in a few days, has won the EPL League Cup, as well as in May will participate in the final from the FA Cup.

Ornstein noted:

“Talks are ongoing with all of parties, with Liverpool hopeful of finalizing an offer, that is expected to usher in greater than USD 89 million over two seasons, within the next eight days.”

However, the journalist noted that “the chance of Liverpool partnering having a crypto sponsor hasn’t yet been discussed with supporters.”

A current non-fungible token (NFT) project came the ire of some parts of the club’s fanbase, and also the Echo mentioned the club was “understood to become against any sponsorship handles fan token firms within their current guise, taking the kind of Socios from the table.” It added that “significant sponsorship offers from fan token firms happen to be rejected this season through the club.”

Jason Wilde, a 38-year-old Liverpool fan, told

“I think what is the news has been released there to check fan opinion, as some have recommended. I believe when the deal wasn’t by having an unscrupulous company also it permitted the club to purchase the playing squad, fans wouldn’t always be too upset over time.”

Around the r/LiverpoolFC subreddit, fans asked the maths accustomed to calculate the offer, claiming that USD 89m over two seasons was really less than the value of normal Chartered’s current deal.

Others expressed reservations, with one Redditor writing:

“LFC needs a high-having to pay sponsor, but I am not feeling this.”

Another opined:

“It really depends who [nokia’s are]. Crypto isn’t a blanket of ‘all isn’t good.’”

Others asked the motivation behind individuals expressing their disapproval, claiming that numerous firms employed in the TradFi world have been complicit in money washing, and something opined:

“I can’t think that you really believe crypto is worse than a good investment bank.”


Find out more: 
Messi Inks USD 20M Offer Another Crypto Marketing Effort
An Upswing of Football Fan Tokens: What Exactly Are They &amp Will We Actually Need Them?

FC Barcelona’s Crypto Plan
FC Barcelona ‘Rejected’ USD 79.4M Sponsorship Deal from Crypto Firm over ‘Ethical’ Worries

Binance Chief executive officer Eyed Abramovich’s Chelsea Scores World Cup

Latest stories

You might also like...