Crypto exchange platform Binance has partnered with Khaby Lame, probably the most-adopted creator on TikTok, to improve the attention for Web3. The influencer would behave as a worldwide brand ambassador for that exchange, helping debunk myths all around the crypto and blockchain space.
Lame rose to fame on TikTok gaining 142 million supporters together with his videos calling out do-it-yourself content creators which make things too complicated. He provides comical existence hacks which make things much easier while doing his popular move of putting both his palms up.
Binance told Cointelegraph by using his signature content style, Lame is going to be creating content that clears up misconceptions around Web3. Based on James Rothwell, a professional at Binance, Lame brings relatability as Web3 adoption scales. Rothwell described that:
“With a lot nuance around Web3 and misinformation on the planet, it had been an ideal match to possess Khaby aboard to assist debunk a few of the myths for this space.”
Inside a statement, the Tiktoker stated he continues to be interested in Web3 for some time. Based on Lame, their bond with Binance “aligns perfectly” using what he normally does that is making complicated things simpler and much more fun. “I consider my supporters as my loved ones, and i’m always searching for brand new challenges and fascinating content to see them,” he stated.
Aside from creating content around Web3 and clearing the myths, the TikTok star may also be creating nonfungible token (NFT) collections with Binance, with the aim of enhancing engagement together with his fans.
The onboarding from the TikTok star into Binance follows the firm’s efforts to utilize big celebrities. A week ago, Binance also partnered with football star Cristiano Ronaldo to introduce his fans in to the Web3 space through NFTs.
Related: KPMG enters the metaverse, invests $30M in Web3 worker training
Meanwhile, Solana (SOL) has lately released a sneak look at its Web3 cell phone concept. The unit is going to be launched combined with the network’s mobile stack for Web3 developers. The community had varied reactions towards the announcement from supporting the discharge to getting up issues within the Solana network.
