“Micro-videos” took the planet by storm — with short, viral clips grabbing the interest of today’s teenagers, and developing generation x of social networking.
There is however one platform which was pioneering this idea much sooner than the kind of TikTok, Instagram and YouTube — or perhaps Vine.
Coub launched in spring 2012, and also the premise is straightforward: each video can be ten seconds lengthy and plays around the loop having a full-length audio track or song, allowing to create unique audio-visual mashups. The clips are classified as “coubs.”
Now, fresh from celebrating its tenth anniversary, the social networking is walking into the field of Web3 — having a brand-new method of monetization.
Included in the transition, Coub plans to pay attention to “watch-to-earn” — unlocking new possibilities for creators and viewers — including a built-in NFT marketplace.
With more than 11 million monthly users by May 2022 and most 105 million active participants every year, the woking platform aims to construct on these strong foundations, empowering its dedicated community and usher within the next generation of social networking.
Why now?
Coub states its method of video represents a “truly innovative and impactful multimedia format” — packing just as much content and substance as you possibly can right into a microscopic 10-second time-frame. Given how today’s online users, including Generation Z, are centered on instant, non-verbal communication, this could not become more timely.
The web site claims to provide a new vision for media content platforms that’s suitable for the “possession era,” as Coub describes today’s social networking landscape. In addition to a new variety of Web3 services that’s monetized for viewers and creators alike, creatives can also enjoy direct, peer-to-peer interactions using their audience through NFTs, decentralized apps, along with a “watch-to-earn” approach.
Coub.com promises to take this evolution further and expand the idea — empowering the city to manage every facet of the platform’s future, from the kinds of content open to the way in which rewards are distributed inside the ecosystem.
How can it work?
All users at Coub will take part in “watch-to-earn” automatically — collecting rewards for his or her usual day to day activities around the platform: views, likes, comments, and reposts. And, obviously, the creators uploading “coubs” is going to be paid for each one of these interactions using their content.
While hopping aboard is easy, there are many fun options for additional engaged users. Viewers and creators will progress from level to level, growing rewards by watching more coubs, unlocking achievements and collecting custom statuses. From daily challenges and treasure hunts for “great finds” to cutting-edge contests — there’s plenty to help keep the city busy.
There’s, obviously, an finish goal. Users can exchange accrued rewards and spend them in a variety of ways around the platform, for example purchasing NFTs of the favorite videos. Collectors have a massive library of high-quality content to select from — a treasure chest of viral videos featuring classic internet memes, contemporary art, anime, gaming and much more. That places the woking platform in stark contrast with lots of approaching NFT art marketplaces, covered with AI-generated userpic collections with “pre-programmed scarcity” and amateur graphics with little rhyme or cause of the selling price.
As well as in a fascinating twist, prospective buyers can scrutinize the recognition and viral potential of the tokenized video through open, transparent statistics on Coub.com — meaning you can forecast the way they could perform.
Mechanisms will also be in position to safeguard the caliber of the NFT marketplace. An inventory fee is needed to unlock rewards generation, while a residential area-driven validators network can help safeguard the web site from junk e-mail, reuploads and undesirable content.
#Crypto
A brand new team continues to be driving the business’s development since April 2022. After several weeks of rigorous research and analysis of accessible blockchain solutions, Coub.com continues to be completely revamped from the traditional streaming plan to a cutting-edge Web3 application that’s already in active beta testing. Among the industry’s leading blockchain security audit firms is presently analyzing Coub’s infrastructure — and also the platform states it’ll anticipate to handle the wave of users hurrying to visit board and join the most recent watch-to-earn craze.
The work states a really decentralized, blockchain-driven architecture reaches its core — with users given use of secure, non-custodial wallets for storing their NFTs watching-to-earn rewards. Ultimately, the aim is to provide a seamless, simple experience that’s simple for everybody to gain access to — even individuals that aren’t very acquainted with how crypto works. Coub believes this method will not affect customer retention or deter new users — and rather, it’ll flatten the training curve for casual users keen to embrace on-chain digital assets.
Searching ahead, the site’s NFT companies are set to produce within the third quarter of 2022 — plus a beta form of its watch-to-earn monetization model. A brand new #Crypto video category can also be likely to launch, meaning we’re able to see much more crypto-centric content appearing on the website.
A worldwide network of social influencers is going to be established with an ambassadorship program. Plus, you will see a brand new form of Coub.com for users to savor — as well as an awards ceremony in celebration from the site’s most clever creators.
Given how Coubs could be embedded on all major social systems, these videos might be creating any chat in your area soon.
Disclaimer. Cointelegraph doesn’t endorse any content or product in this article. Basically we are designed for supplying you with all of information that people could obtain, readers must do their very own research when considering actions associated with the organization and bear full responsibility for his or her decisions, nor can this short article be looked at as investment recommendations.
