Cryptocurrencies solve many use cases common around the world today. However, despite their utility in facilitating value transactions with no intermediary, their usage continues to be limited. Many attribute the apparently limited adoption towards the surrounding infrastructure, frequently quarrelling that the concept of performing any variation of the digital currency transaction continues to be too hard to rely on and secure for that average user.
Regrettably, the issue is not that exchanges aren’t secure or hard to rely on. Actually, a number of of the very most known exchanges have previously gone a lot in increasing the finish-consumer experience. Consequently, where difficulties arise is within an finish-users association of the platform having a formerly outdated or frustrating experience. Because of this, proper branding and improved messaging become essential in presenting users to cryptocurrency infrastructure that’s reliable.
Gate.io is recognized globally among the earliest leading cryptocurrency exchanges, using its establishment in 2013. Since that time, Gate.io is continuing to grow to incorporate several services associated with the buying and selling of multiple leading digital assets. With continuous enhancements, Gate.io has attracted and retained over ten million users all over the world. In alignment using these efforts, the woking platform has consistently rated among the top ten cryptocurrency exchanges according to liquidity and buying and selling volume on CoinGecko and it has been verified through the Blockchain Transparency Institute (BTI).
In order to continue supporting the faster adoption of blockchain technology and creating a more open, free and innovative economic climate, they has made a decision to rebrand because of its ninth anniversary. Gate.io’s rebrand is going to be both an indication to the users that it’s constantly searching for breakthroughs and upward mobility and additional align its choices with values including inclusivity, integration, originality and maturity inside a new chapter within the quickly growing crypto economy.
The rebrand, with a new emblem, may also be supported with a ninth-anniversary feature launch, such as the official form of the Gate.io Lite Application and also the Gate.io small-application.
Nine many counting
Searching closer at Gate.io’s new emblem, users will discover a mixture of blue and eco-friendly colors. In application, these colors are stated to represent reliability, vitality and integrity within the brand’s capability to keep its word and promises, which represents the brand’s nine-year heritage and journey. Both from the visual and internal perspective, these colors demonstrate the brand’s progress when it comes to technical strength and underlying financial experience.
The emblem contains a 3/4 circle symbol, representing the platform’s open and inclusive attitude, especially when it comes to its security and stability. The circle symbol, when supported with a creative block element, further symbolizes blockchains, which, when introduced together, produce the G at the beginning of Gate.io.
Gate.io’s G letter holds meaning by itself, being both closure for upgrade and the start of a shift or breakthrough, as part of a bigger aspiration to link the planet and it is systems with decentralized technologies.
The woking platform is constantly on the think that digital realm’s future can come lower to alter and progress with belief in security. Gate.io’s new emblem turns into a signal the platform continuously dive headfirst in to the blockchain era having a brand image and services.
Liberating wealth
Gate.io’s new slogan, “gateway to crypto,” has shown to be greater than a marketing phrase, using the concept being inherited from Gate.io’s brand content. The phrasing has since been simplified from “Your gateway to crypto” to “gateway to crypto” like a way of measuring simplicity and reaction to the popularity from the occasions and industry development while concurrently conveying an association between your exchange and also the investor.
Through this rebranding, Gate.io aims to carry on communicating to the users that it is growth is only going to continue because of the connections the woking platform expects to create using its users. Having a ongoing concentrate on growth, Gate.io demonstrates significant possibility to do since it’s mission states and liberate wealth through crypto.
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