Ticketmaster scouts productization of enterprise NFTs beyond ticketing

A brand new job posting by America’s greatest ticketing company, Ticketmaster, reveals mainstream curiosity about exploring new revenue streams using nonfungible tokens (NFTs)

In the last 2 yrs, artists, musicians and also the sports industry helped thrust the NFT ecosystem in to the limelight because the technology offered its purpose like a effective fan engagement tool. On the other hand, the majority of the public boarded the hype train seeking profits via reselling collectibles within the secondary markets.

Using the NFT hype eventually slowing lower by mid-2022, entrepreneurs and firms are searching for brand new use cases beyond collectibles. Research conducted by Big 4 accounting firm Deloitte in May 2022 highlighted the untapped potential from the crypto ecosystem to spread out up newer markets for that sports industry:

“We often see fractional possession of season tickets and suites along with a reinvention from the ticket resale process.”

Following suit, Ticketmaster’s recent job posting for any product manager of NFT ticketing tooling uncovers their intent to unveil NFT-based enterprise products “across all content groups including sports and music.” The function also demands developing new items featuring serving the long run requirements of its NFT business.

Ticketmaster’s job posting for any NFT ticketing product manager. Source: LinkedIn

Using the new role located in New You are able to, Ticketmaster aims to aid the productization of NFTs while complimenting the lately launched NFT marketplace.

Related: Binance jumps into NFT ticketing after UEFA League fiasco

Similarly, crypto exchange Binance lately walked in to the NFT ticketing business together with soccer club Società Sportiva Lazio for that 2022 to 2023 season.

Within the announcement delivered to Cointelegraph, Binance highlighted that NFT tickets could solve fake tickets and scalping problems. Additionally to supplying use of occasions, Binance intends to make use of the NFT-based tickets across various use cases, including availing store and match discounts and personalized encounters.

Latest stories

You might also like...